When building PBN’s then keeping everything unique is vital, This means using different plugins, different themes and even different platforms, this is the setup phase..
And before you can work on the setup you need to have different Domains, multiple hosts and so much more.
In this article I will be speaking about a potentially large footprint that could save your PBN from being found.
Note: Video can be found to the bottom of this post
If you build/maintain PBN’s yourself then I’ve got a very important question for you.
How many of your PBN’s are redirecting 404 pages to the home page?
Here’s what I mean
When looking for expired domains then almost all of the sites would have had multiple pages on them.
And In order to keep the link juice flowing through all the URL’s the old site had, most PBN owners redirect non existent pages to the home page…
This can be easily done using plugins such as the “Link Juice Keeper”
And I’m guessing at least 90% of our users that work with PBN’s are doing this…And I’m not just talking by the way of plugins.
After all it makes sense to do this..
It keeps the juice flowing and it’s what everyone is teaching.
Here’s another question for you 🙂
Is 301 redirecting all 404 pages to the home page leaving a footprint?
Could Google introduce an algorithm to shortlist sites that are doing this ?
The answer to both questions is YES
Yes it leaves a footprint and Yes Google could introduce an algorithm to shortlist such sites
And it would actually be very simple and easy for them to do
let’s say for example Google was crawling the links that point to your PBN’s and they found all links over (x years) were being redirected to your home page…
Could be a dead giveaway right?
Don’t get me wrong…
I’m not saying this is currently effecting PBNs But it sure is leaving a huge trail.
A trail that can easily get picked up on as soon as Google decides to do so.
But hang on Abbs,
There’s many legit sites that use 301 redirects.. So there’s no way Google could use this as an indication for tracking down PBN’s
So let’s take it a little further and see what Google could do..
Now let’s say Google found such sites and then filtered them to show sites with fewest pages and fewest outbound link count …
And if that wasn’t enough then they could continue to fine tune things.
Are you starting to see the bigger picture ?
Even though Google might not be using such things to track down PBN’s…It’s worrying how easy it can be for them to introduce new filters for tracking.
A Quick Fix To Keep Your Private Blog Networks Safe
Watch the Video below to see how a simple few changes can eradicate this issue