Google Search Changing to Mobile First Index

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Google Search Changing to Mobile First Index

Hello and welcome to Digital Minute, this week we’re discussing Google’s latest mobile search announcement. Back in September 2015 Google declared that it was experimenting with a mobile only index in order to alleviate a number of ranking signal issues for mobile. 1 years on and a recent announcement from the search giant discussing a full split seems to suggests an official launch sometime in 2017. 
 
The search engine already favors sites that work well on mobile devices over ones that don’t, considering factors such as text size and link accessibility. having recently dropped its mobile friendly tag, Google are looking to take this a step further by intensifying the pressure on brands to improve mobile experience through accelerated page speed and responsive design. You can read more on the mobile first index here http://abbasravji.com/google-mobile-first-index/
 
The Mobile first index update would allow Google to run its ranking algorithm across pure mobile content and over the current method of extracting desktop data for mobile rankings. initial reports suggest that the mobile index may become the primary index for SERPs with a separate, lesser up-to-date desktop index. As always we will be keep an ear to the ground for any further news or announcements, in the meantime why not download our ‘Redefining SEO’ whitepaper. Thanks for watching I’m Michael

Only use URL parameters to generate dynamic pages when absolutely necessary. If a search engine sees a URL like mysite.com?param1=3812¶m2=sjhwefjo, it will assume that there are an infinite number of possibilities for this URL and not bother indexing them. Using parameters for transaction-specific data that a search engine wouldn't care about is fine, though.

Set forums and blog comments to automatically insert the nofollow attribute into any links users create. Forum and comment spam are a constant problem, and setting nofollow on discussion pages prevents spammers from harming your own site's rank by linking to spam sites that sell dodgy products and services.

When you bid on keywords in a pay-per-click (PPC) affiliate marketing program, remember that cheaper is almost always better. Online customers are a fickle often, and it is impossible to guarantee success by buying expensive ads. It is much better to spread your budget out across lots and lots of cheap ads. More ads give you more chances to make a sale and recoup your advertising costs.

When building your affiliate website, you have to be sure your visitors can easily and quickly find your site. One way to achieve this is to help the search engines to find and correctly categorize your site. It is a good and rewarding practice to insert descriptive meta elements into your pages' html code, as this helps the search engines to categorize your pages.

Give each page on your web site a different title, in order to attract more attention from the search engines. Vary your use of keywords and phrases in the titles. Be sure not to use more than 65 to 70 characters in each title and include the most important words, early in the title.

One of the basics of search engine optimization, is the formulation of an outstanding keyword phrase for each individual page on your website. Refrain from trying to optimize your complete website around one specific keyword or phrase. You will achieve better ranking by centering your writing on each page around a specific keyword or keyword phrase.

Use tracking tools to follow visitors through your website and see which pages get visited most often. These are the pages you should concentrate your search engine optimization efforts on. Traffic and SEO have a symbiotic relationship; good SEO boosts traffic and increased traffic makes SEO effeorts more effective. Concentrating on the high-traffic parts of your site will make your optimizing efforts more productive.

Millions of people may be getting into business via the internet, but most of them will end up failing when it's all said and done. It's important that you never allow your efforts to become lax. Focus on and use the tips from this article in order to make sure that your website is always as strong as it can be.