The Difference Between Onsite and Offsite SEO

SEO is sometimes a tricky thing to learn. There are lots of factors which influence the success of SEO, as well as many sources which claim to be helpful. This piece breaks down what you really need to know.

The Difference Between Onsite and Offsite SEO

hi I'm Ben an account manager at vertical measures.
 
Today I'm going to talk about the difference between on-site and off-site SEO. The first thing I'm going to talk about is on-site or on-page SEO,  You may have a very beautiful pleasing website  but you need to think about how a search engine crawlers spider such as Google would look at visiting your site.

You need to think about the code, the layout, how easy it is to get from page to page. You need to make sure you add alt tags for your images.

Other things like your domain name your title time your meta description and your header tags including rich media files like your images or videos that you have on your site and then PageSpeed is now becoming even more important.

SEO Tips to Maximize your success

Make sure that your website has authority. Search engine optimization can only succeed when your customers and/or audience have confidence in your brand. A dedicated and easy to remember domain name is an excellent first step in building a brand people can remember long after they've finished checking out your website.

Use video on your website. Video is explosive right now, and why not? People enjoy putting a face with the words. Creating a short video for people will make you much more exciting compared to those who are too nervous to get in front of the camera. A video is the perfect way to interact naturally with prospective customers.

Set forums and blog comments to automatically insert the nofollow attribute into any links users create. Forum and comment spam are a constant problem, and setting nofollow on discussion pages prevents spammers from harming your own site's rank by linking to spam sites that sell dodgy products and services.

Using keywords for search engine optimization is crucial to successful search engine results. The best placement of keywords are at the top of your web page include in the title and headline. Also include keywords in specific headlines and within the paragraphs themselves, preferably in the first and last paragraph.

Optimize your site with an informative error page, rather than a basic 404 page. This page can offer solutions to the error, such as other relevant content links or a link back to the site's homepage. Search engine spiders will find these pages and index them as if they were content, raising your ranking.

Link to pages offering similar or related goods and services. Target your marketing to likely customers by providing a link to your website from pages offering goods or services related to what you offer. For example, if a consumer needs a mattress, they will likely need sheets and blankets as well.

Develop a free calculator, e-book or other electronic product to give away on your website. Be sure it features your website address and business name so people can come back for related products. Post links to the free product on forums related to your field to drive more traffic to your website.

If you want a search engine to include more than one page from your site in their results, you should create links within your website from one page to the other. Create pages with information related to the same topic so that different pages will appear as relevant to a search engine.

Using analytic tools will help the savvy webmaster judge the effectiveness of his or her search engine optimization. Analytic tools can show exactly what keywords searchers used to locate the webmaster's site. This allows the webmaster to tailor his or her SEO strategy even further and focus on those keywords that have proven most effective.

There is a lot involved in search engine optimization, so you need to know what to believe and what to reject. You can keep your SEO efforts focused and organized by practicing the strategies that were discussed in this article.